Coffman Communications

Here you will find articles of interest to small business owners. For space considerations, the title and first paragraph of each article are given below. Simply see which ones interest you and click "Read More" at the end of the introductory paragraph to read the full article. The full article will open in a new window.

Be sure to bookmark this page and check back because we will be adding new articles on a regular basis.

The importance of online networking

Networking has always been an essential business function and has actually been made easier than ever by internet organizations and social networks. While face to face contacts are still vital, the virtual version available online can be just as valuable in maintaining contact with colleagues, other business owners and even potential customers. Read More

The importance of keeping your website up-to-date

Your website is your image on the web. That image is extremely important because it's the first impression people get of you or our organization. The importance of keeping your website up-to-date cannot be stressed enough, as this will determine what type of image you present. Read More

Free and useful online services for businesses

There are a wide variety of free and useful online services available for businesses if you take the time to research and find them. Or, you can just continue reading this article to get a good head start on the competition. Read More

To be or not to be self-employed

If you are single and don't have a family to support, are in perfect health and have a large amount of cash stockpiled for living expenses during lean times, the answer is an easy and resounding yes. If those conditions do not apply to you, the answer is not such an easy one and there are many things to take into consideration before making the decision to become self-employed. Read More

Does advertising frequency make a difference?

Coca-Cola. How many times have you seen that familiar red and white logo in your life? How about just today? Coca-Cola was one of the first brands to use advertising effectively and has created an image that nearly every person on the face of the planet recognizes. One way they have achieved this success is by frequency. Read More

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